Category Archives: Marketing

Attention, science and money

By Deepak Singh | Published: September 25, 2008
Interesting observation by Kevin Kelly. He says Where ever attention flows, money will follow To some extent, that’s somewhat obvious. Peter Drucker, whom I admire a lot, said the following Marketing and innovation produce results; all the rest are costs Attention can be driven by many mechanisms, marketing being the most effective one. The key is [...]
Also posted in Business, Science | Tagged , | 2 Comments

Taking a look back

By Deepak Singh | Published: June 14, 2008
Friday the 13th was the end of one journey and, in a week, the beginning of a new one. I wanted to share some thoughts on some insights gained from my time in the scientific software industry all these years. Back in 2003 when I was a naive young product manager, I had [...]
Also posted in Business, Self | Leave a comment

What can we learn from 37 Signals

By Deepak Singh | Published: November 7, 2007
Love ‘em or hate ‘em, the folks at 37signals are among the standard bearers for the new Web. The company is synonymous with Ruby on Rails, and in yours truly has a rather loyal customer (Backpack, Highrise and Basecamp), even though I sometimes disagree with their software development ideas. Having said that, at [...]
Also posted in Business, Software & Internet | 3 Comments

Video, science and marketing

By Deepak Singh | Published: August 27, 2007
I’ve been on the video horse lately, so lets keep riding for a bit. This post aims to bring together some recurring bbgm favorites, video and marketing. Something that Sandra Porter said in a recent post about SciVee got me thinking. We know scientists are bad marketers. Larry Page says so and who [...]
Also posted in Audio/Video, Science | 2 Comments

Adwords as a driver for marketing science

By Deepak Singh | Published: July 14, 2007
Via Pedro and Bill, I learned about Jeremiah Faith’s attempts at Open Notebook Science. I will not dwell on that aspect, but rather something else that Jeremiah wrote about; advertising in science. Scientists are poor marketers and whether you are in academia or industry, marketing takes effort and some skill. Not all [...]
Also posted in Admin, Business, Science | 4 Comments

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