If you want people to embrace your version of the future, talk about it like it’s right around the corner, not on another planet.
But this should come with a big caveat: it better be right around the corner, otherwise when the corner comes, and nothing is to be found, you lose all credibility. As a product manager, I was never a fan of date driven releases, especially in a traditional software shop. What you need to figure out is the core set of functionality (not features) you want to provide, and start executing. When you are comfortable with the project start setting expectations with your customer base.
Round the corner
Seth Godin writes
But this should come with a big caveat: it better be right around the corner, otherwise when the corner comes, and nothing is to be found, you lose all credibility. As a product manager, I was never a fan of date driven releases, especially in a traditional software shop. What you need to figure out is the core set of functionality (not features) you want to provide, and start executing. When you are comfortable with the project start setting expectations with your customer base.