Trusera, a Seattle-based social health site is getting ready to come out of closed beta. The site will move to an Open Beta next Tuesday at the Health 2.0 conference. That should give the site an influx of users which will make the offering, centered around people sharing their health related experiences and anecdotes that much more useful as network effects come into play.
Credibility and authorship is a big deal in the health space. Trusera seems to have made significant efforts in this area. According to Keith Schorsch, CEO of Trusera, you’ll know the member name, profile information, and reputation behind each piece of content. Each member then will have the option to share their real name. Anonymous content is not allowed on the site and your own network is “invitation only.”
The company is also looking to build a targeted content base by reaching out to personal health activists, with an initial focus on autism and breast cancer. So it appears that the end goal of the service is to have a mix of expert content and individual anecdotes.
If all goes well, the open Trusera.com should be live some time tomorrow with the formal announcement next week.
One can’t help but compare Trusera to iMedix, another site I have reviewed here before, but in my mind the two are different. iMedix is a search engine with social features, while with Trusera, the social part is front and center.
Further reading
Trusera launches invitation-only beta
Technorati Tags: Trusera, Social Networking, Health 2.0
4 Comments
have you guys heard of dailystrength.org and mdjunction.com???
is there really a need for anotherone???
have you guys heard of dailystrength.org and mdjunction.com???
is there really a need for anotherone???
I had heard of dailystrength but not mdjunction. As David Hamilton wrote earlier, there are a ton of Health 2.0 companies. Lots of overlap and in time, I believe things will settle down/consolidate.
Trusera is local to Seattle and I got to hear the backstory when the company was first founded. Plus it has quite the rockstar team behind it. IMO, the ones that will do best are the ones that go with a “less is more” approach. Too many sites just try and do too much. In this case, it’s all about personal stories with some expert content. Makes a lot of sense to me. In the end success lies in building enough of a user base for the wisdom of crowds to be relevant and in execution.
I had heard of dailystrength but not mdjunction. As David Hamilton wrote earlier, there are a ton of Health 2.0 companies. Lots of overlap and in time, I believe things will settle down/consolidate.
Trusera is local to Seattle and I got to hear the backstory when the company was first founded. Plus it has quite the rockstar team behind it. IMO, the ones that will do best are the ones that go with a “less is more” approach. Too many sites just try and do too much. In this case, it's all about personal stories with some expert content. Makes a lot of sense to me. In the end success lies in building enough of a user base for the wisdom of crowds to be relevant and in execution.