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Phreesia: Your patient clipboard on (stero)ads

Couldn’t resist that headline on the day the Mitchell report came out.

Our friendly neighborhood scienceroller points us to Phreesia, a wireless patient clipboard. I do have a few problems with Phreesia (and the slightly cheesy website is the least of them). First of all, there seem to be too many assumptions for what is a very dynamic scenario. Will this be flexible enough?. Most of all though, and perhaps I am completely wrong here, the ad-supported model just doesn’t seem feasible to me.

Whatever else you might say … it’s certainly cool. The concept is along the lines of the computer-free lab scenario discussed before.

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4 Comments

  1. Posted December 14, 2007 at 08:14 | Permalink

    The 100% Free Now, Always, Later advertisement kind of reminds me of NetZero’s “Free for Life” advertising in the late 90s. And what’s up with the use of “Grandma” to advertise this? She has the retiree living it up in Florida look to her. This has to rate fairly high on the unintentional comedy scale.

  2. Posted December 14, 2007 at 10:14 | Permalink

    The 100% Free Now, Always, Later advertisement kind of reminds me of NetZero's “Free for Life” advertising in the late 90s. And what's up with the use of “Grandma” to advertise this? She has the retiree living it up in Florida look to her. This has to rate fairly high on the unintentional comedy scale.

  3. Ahmed Waziri
    Posted December 17, 2007 at 20:00 | Permalink

    Phreesia is a neat idea. the product boasts a decent website that can serve as a mini practice managmenet software and they are partnering with some popular OMS and EMR systems. The website’s cheeasy look is kinda creative makes it different from what we are used to seeing. As regards value, I think given the low margin of it being free there is definitely value.

    Granted that there may be dynamic scenarios that the product may not seem feasible in, it is a very neat idea. I see the company doing well

  4. Ahmed Waziri
    Posted December 17, 2007 at 22:00 | Permalink

    Phreesia is a neat idea. the product boasts a decent website that can serve as a mini practice managmenet software and they are partnering with some popular OMS and EMR systems. The website's cheeasy look is kinda creative makes it different from what we are used to seeing. As regards value, I think given the low margin of it being free there is definitely value.

    Granted that there may be dynamic scenarios that the product may not seem feasible in, it is a very neat idea. I see the company doing well

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