If you had told me that American Apparel had opened a virtual retail store within Second Life, I would not be surprised in the least (which of course they have). However, I did not expect the American Cancer Society to tap Second Life for fundraising (Source: Micro Persuasion), I have only briefly flirted with the virtual world of Second Life, but people are definitely using it in some rather interesting ways; and if you are hip enough to get a cover story on Business Week, it definitely means that Second Life can’t be treated as just another MMORPG
Technorati Tags: Second Life, Advertising, MMORPG, Business 2.0, Communication, Cancer
Non-profit organizations can be original
If you had told me that American Apparel had opened a virtual retail store within Second Life, I would not be surprised in the least (which of course they have). However, I did not expect the American Cancer Society to tap Second Life for fundraising (Source: Micro Persuasion), I have only briefly flirted with the virtual world of Second Life, but people are definitely using it in some rather interesting ways; and if you are hip enough to get a cover story on Business Week, it definitely means that Second Life can’t be treated as just another MMORPG
Technorati Tags: Second Life, Advertising, MMORPG, Business 2.0, Communication, Cancer